Dec 17
13

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine… Please visit Search Engine Land for the full article.

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The vicious cycle of ROAS targets is killing your business

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